Automated Analysis Technology
by Verix, Inc
Automatic detection of threats and opportunities is a very complex task and neither business intelligence nor data mining technologies can address this specific task.

Statistical Presentations Using the Power of PROC TABULATE
by C. Olivia Parr-Rud
This paper will follow a typical credit card marketing campaign from acquisition to a measure of two year profitability.

Data Warehousing for Data Mining: A Case Study
by C. Olivia Parr-Rud
The importance of accurate, accessible data is paramount. A well designed data warehouse can greatly enhance the effectiveness of the data mining process.

Data Mining of Market Knowledge in The Pharmaceutical Industry
by C. Olivia Parr-Rud
The pharmaceuticl industry is known for using SAS to perform quantitative analysis for research. Recent competitive pressures have lead marketing departments to use SAS for data mining.

Modeling Lifetime Value in the Insurance Industry
by C. Olivia Parr-Rud
Acquisition modeling for direct mail insurance has the unique challenge of targeting responsive customers while minimizing risk.