The Critical Shift to Flexible Business Intelligence: What Every Marketer Wants – And Needs – From Technology
by Claudia Imhoff, Dr. Raymond Pettit
An Intelligent Solutions White Paper by Claudia Imhoff and Raymond Pettit.

Converging Text and Business Intelligence
by Clarabridge
This content mining platform avoids the pitfalls of previous approaches to unstructured analysis.

Sales Analytics: Driving Greater Sales Effectiveness and Increased Results
Siebel drives greater sales effectiveness and increased results.

Top Down or Bottom Up? One Company’s CRM Roadmap
by Jill Dyché
Transforming their strategies, companies are turning to customer relationship management as the axis around which many of their new customer-focused business processes revolve.