White Papers

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Title Date
The Forrester Wave™: CRM Suites For Large Organizations, Q2 2010 Summary
 Forrester evaluated 18 leading CRM suite solutions against 516 criteria reflecting the requirements of large organizations. This analyst report explores the results of those evaluations explained in detail. Read on to learn which CRM suite provides the most benefits for your organization.
sponsored by: SAP America, Inc. 		09-03-2010
Service: Reduce Cost While Maintaining Customer Satisfaction Summary
 Leading companies have found that the secret to thriving in an uncertain economy is the combination of customer retention, efficiency, and revenue. Read on to learn how the SAP CRM application will reduce costs and increase revenue while maintaining a high level of customer satisfaction, loyalty, and retention.
sponsored by: SAP America, Inc. 		09-03-2010
Fast Tracking Data Warehousing & BI Projects Via Intelligent Data Modeling Summary
 In this webcast, you’ll learn from BI and enterprise modeling expert, Claudia Imhoff how intelligent data modeling practices to design and deliver superior BI faster, the characteristics and benefits of intelligent data modeling, How to promote the use of data models to fast-track data warehouse and BI projects, and more.
sponsored by: Embarcadero Technologies, Inc. 		09-03-2010
Sales: Maximize Profitability, Improve Performance, and Deliver Customer Value Summary
 This paper explains how the SAP CRM application equips your sales professionals with the tools and information they need to plan, execute, and analyze sales operations throughout the sales cycle. Continue reading to learn how to maximize profitability, improve performance, and deliver customer value with SAP CRM.
sponsored by: SAP America, Inc. 		09-03-2010
White Paper: Fast-Tracking Data Warehousing & Business Intelligence Projects via Intelligent Data Modeling Summary
 At the core of any BI should be the ability to align business needs with the data infrastructure supporting them. This is almost impossible to do without a data model, yet many BI implementers do not understand the need for these design components. This paper will examine the major benefits that data models have on BI environments.
sponsored by: Embarcadero Technologies, Inc. 		09-03-2010
Sales Performance Management: Maximize Profits with Comprehensive Sales Processes Summary
 This paper discusses how many companies establish formal sales processes to boost productivity in their sales organizations. Read on to learn how the positive effects of more productive sales forces extends beyond cost reduction; they help increase revenue and the likelihood of higher profit margins as well.
sponsored by: SAP America, Inc. 		09-03-2010
SAP Customers Support Sales-Effective Processes and Technologies with Enhanced Data Analysis Summary
 This paper discusses how Best-In-Class organizations have demonstrated a significant emphasis on providing sales leaders with better information in order to make better decisions.  Continue reading to learn how organizations that also deployed solutions such as SAP CRM were consistently among the Best-In-Class.
sponsored by: SAP America, Inc. 		09-03-2010
New Technology for a Compelling Web Channel Experience: Competition and Social Web Propel Rich Internet Applications Summary
 To be successful, companies must work with their software vendors to incorporate advanced technologies into their e-commerce and e-service platforms for improving ease of use, such as RIAs. Read on to learn more about how to reach new markets and gain fresh insights into customer needs through data-based analyses of web interactions.
sponsored by: SAP America, Inc. 		09-02-2010
Enhancing Constituent Perceptions with CRM for Public Sector: Advancing Beyond Efficiency and Service Improvements Summary
 By using a CRM strategy with software solutions, government agencies can achieve a host of benefits when it comes to streamlining business processes and analytical capabilities. Read on to learn how By enabling such CRM processes, governments can build communication campaigns that help shape the public’s perceptions and advance the value delivered.
sponsored by: SAP America, Inc. 		09-02-2010
Accelerating Lead to Cash to Rekindle Profitable Growth: New Economic Order Drives Need for Discipline and Integration Summary
 As firms look to the future, they are revisiting core processes, such as lead to cash. Read on to learn how enhancing this vital process can significantly impact what matters in the emerging environment: strong customer relationships and disciplined profitable growth.
sponsored by: SAP America, Inc. 		09-02-2010
Chasing the Mobile Desktop: How to Tame your Distributed Desktop Environment Summary
 This white paper surveys existing and emerging approaches to desktop management in the enterprise, covering both traditional systems management methods, as well as newer desktop virtualization technologies. We will discuss their advantages and shortcomings of each approach.
sponsored by: Wanova, Inc. 		09-02-2010
Powering Marketing Success Summary
 The SAP CRM application allows organizations to do more with less. Read this paper to learn how the application enables you to make the most of your marketing resources, increase marketing accountability, and execute successful marketing initiatives to increase long-term, profitable customer relationships.
sponsored by: SAP America, Inc. 		09-02-2010
Customer Value Enhancement: Linking Strategy & Operations for Better Loyalty and Margins Summary
 CVE is a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics. Read this paper to learn how to link strategy and operations with CVE for better customer loyalty and margins.
sponsored by: SAP America, Inc. 		09-02-2010
Banking: Differentiate Through Service Excellence with SAP CRM – Optimizing Customer Satisfaction, Efficiency, and Profit Summary
 Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth.
sponsored by: SAP America, Inc. 		09-02-2010
Delivering Efficient After-Sales Service in IM&C Companies: Superior Service Operations for Profitable Growth Summary
 This paper discusses how integrated software and services from SAP can help you streamline and align key operations in service sales, service marketing, customer support, contract management, field service, and installed-base management. Read on to learn how to deliver efficient after-sales services.
sponsored by: SAP America, Inc. 		09-02-2010

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