Teradata Corporation a provider in enterprise data warehousing, recently announced that Mizuho Bank, a leading financial services institution in Japan serving more than 25 million households, has completed implementation of Teradata Customer Management (CM) software application and multiple-terabyte Teradata Warehouse and database software. The CM application at Mizuho Bank is being used for event-based marketing (EBM), which enables one-to-one customer dialogue across multiple service channels.

Teradata EBM tools consist of software-based rules and triggers that detect, analyze and interpret customer interactions, which enable companies to provide timely and personalized attention to customers who may be in decision mode with regard to a product or service. Mizuho Bank commercial marketing activities include customer loans, personal credit cards, loyalty programs and channel marketing-based services.

"In banking, customer dialogue across channels is more complex — and more necessary than ever. Imagine holding millions of customer conversations every hour of every day that are timely, relevant and driven by individual customer intelligence — across multiple channels," said Sam Gragg, Vice President of Teradata Customer Management Solutions Marketing. "We are very proud that our good customer Mizuho Bank has just completed its Teradata EBM implementation and is already reporting significant positive results. Companies across industries and the globe continue to adopt Teradata's solution for event-based marketing because we have a decade of experience, proven methodologies and leading technology."

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.