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ORSAY Selects SAP AG

Originally published March 10, 2009

SAP AG announced that ORSAY, a midsize women's fashion retailer, has selected the SAP Business All–In–One for Retail solution to streamline and integrate its entire supply chain and centralize business operations. ORSAY operates approximately 550 stores across Europe and has selected the SAP solution to help fuel its expansion into Asia over the next few years. Based in Willstatt, Germany, ORSAY will replace its home–grown IT system with the SAP Business All–in–One solution to gain valuable insight into the needs of its fashion–conscious customers.

ORSAY prides itself on providing its customers with the very latest fashion trends. The rapidly changing fashion industry, the demanding store front requirements and customers' expectations for high–quality stylish merchandise pose considerable challenges to companies in the fashion industry. A flexible IT solution is vital to the success of fashion retailers, and the industry–specific business processes for the retail industry from SAP will support the company's entire value chain, while providing an open infrastructure for future growth and expansion into new markets.

"Our existing, home–grown IT solution is not flexible enough to help us keep pace with our customers' needs and our plans to grow and expand the business," said Jean–Marc Willer, CEO, ORSAY. "The fashion retail industry has always been competitive, and it is, more than ever before, essential to be able to swiftly make decisions based on consolidated data. Once the SAP Business All–in–One solution is implemented quickly, ORSAY will soon have a solution that provides transparency across our entire organization, enabling us to operate more efficiently in today's challenging economic climate."

To read the full release, click here.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.