Innoveer Solutions, an award–winning customer strategy and solutions consultancy, recently announced two customer successes: Chartered Institute of Management Accountants (CIMA), the only international accountancy body with a sole focus on business, and Irish Life & Permanent plc (Irish Life), a provider of personal financial services in the Irish market. They are both working with Innoveer to implement advanced business intelligence (BI) programs to transform the data gathered from their CRM systems. Once transformed, the information is used to make informed management decisions and help the companies achieve their customer management goals focused around increasing overall sales and marketing effectiveness and efficiency.

After using CRM to collect and track data for a number of years, CIMA chose to invest in BI to improve its reporting and more accurately segment and target customers and prospects. "BI enables us to analyze our service requests; understand why our customers, students and members are contacting us; and uncover what their issues are," said Tricia Buchanan, Head of Programme Management at CIMA. "Then, we can attack the root causes to not only reduce incoming calls, but also to improve the customer experience and allow them to return to what they should be focusing on, which is either managing their business or studying for our qualifications."

Irish Life invested in BI so that the company would be equipped to achieve the business outcome of increasing customer and shareholder value. "BI provides the platform that allows us to analyze customer data, provide in–depth insight about our employees and customers and draw intelligent conclusions that allow us to continuously make improvements," said Aine Cassidy, Executive Manager – CRM at Irish Life.

CIMA and Irish Life join a growing number of forward–thinking organizations that are going beyond creating a 360–degree view of sales, service and marketing activities to take their CRM programs to the next level with BI. "More and more today, maintaining a competitive advantage requires the transformation of data into actionable intelligence, to continually improve customer–facing strategies," said Bas Swüste, Vice President, Business Intelligence at Innoveer Solutions. "By integrating BI capabilities into their existing CRM systems, CIMA and Irish Life are now poised to achieve their future efficiency, growth and customer satisfaction goals."

To read the full release, click here.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.