IBM recently announced the expansion of its Integrated Data Management (IDM) software initiative with new offerings from the Optim, portfolio, to help organizations manage application data with greater consistency across the enterprise. IBM’s IOD strategy focuses on helping companies unlock the business value to gain competitive advantage.

With IBM Optim, companies can manage data seamlessly across each phase of the lifecycle, from requirements to retirement, to align with their business goals.  Building upon a foundation of shared information, teams can develop and deploy enterprise-ready applications faster, with better performance, while mitigating governance risks.

"Organizations today rely on complex, heterogeneous IT infrastructures to execute their business processes, from shipping a sales order to posting a payment,” notes Arvind Krishna, Vice President, IBM Data Management. “IBM Optim expands on our Information on Demand strategy, providing an open, integrated environment for customers to manage the data across related applications, databases and platforms, from design through sunset.  Our clients can reduce cost and complexity through automation, collaboration and improved productivity."