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West Interactive Selects SPSS Predictive Analytics Software

Published: August 19, 2008

West Interactive will use SPSS data mining and text mining software to analyze business data from multiple contact channels to help its clients continually improve customer service and increase loyalty.

West Interactive, a subsidiary of West Corporation and a provider of automated customer contact solutions, has selected market-leading predictive analytics software from SPSS Inc. West Interactive will use SPSS data mining and text mining software to analyze business data from multiple contact channels to help its clients continually improve customer service and increase loyalty.

West Interactive offers custom speech applications, automated notifications, customer surveys, network-based call routing and analytic services, allowing customers to easily access information or conduct transactions via traditional or wireless telephones, hand-held devices as well as the Internet.

“We’re excited to use SPSS Predictive Analytics software to improve our insight and recommendations related to customer behaviors,” said Pam Mortenson, President of West Interactive. “Our top priority at West Interactive is to continue to make our services meet the specific needs of each client, help them to communicate more effectively with their customers and maximize the value of each customer relationship.”