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AWhere, Inc. Announces Location Intelligent Solution for the Consumer Packaged Goods Industry

Published: August 6, 2008

CPG Vision allows users to see store level sales performance alongside key consumer trends, demographics and other store performance indicators.

AWhere, Inc. recently announced a new location intelligence solution for the Consumer Packaged Goods Industry, CPG Vision. The solution allows users to see store level sales performance alongside key consumer trends, demographics and other store performance indicators.

CPG Vision features the AWhere OneTouch Wizard that directly imports and maps data from Wal-Mart's Retail Link online POS application. Category Managers can immediately view product velocity and inventory across all 3800 Wal-Mart and 600 Sam's Club stores, indexed to national and market levels.

"The ability to see each Wal-Mart store indexed within IRI or Nielsen markets allows a Wal-Mart Category Management team to isolate over- and under-performing stores with causal information. CPG Vision brings a 3800 line spreadsheet to life," exclaims Rick Pensa, CEO of Insight Information Services, a leading CPG Industry Consultant and beta user of CPG Vision.