Varicent Software, the only provider of complete solutions for sales performance management (SPM), recently announced that it received a positive rating in Gartner’s MarketScope for Sales Incentive Compensation Management Software.

The report states "Growth of the sales ICM software market accelerated to approximately 20% year–over–year in the calendar year 2007, up from 15% in 2006."  While the market is showing healthy grow rates, there is still plenty of opportunity: Gartner reported that “less than 10 percent of sales organizations with more than a hundred persons receiving variable compensation have deployed prepackaged Sales ICM applications, with North America representing more than 80 percent of the world market.  Sales ICM continues to attract significant interest from organizations of varying sizes and in different industries – largely as a result of the difficulties with accurately calculating variable compensation for sales channels.”

“In my opinion, Gartner’s rating of Varicent as ‘positive’ in the Sales ICM market further validates our position as a leader in the space,” said Dan Shimmerman, CEO, Varicent.  “We have worked tirelessly over the past few years to establish ourselves as a leader in this market.  We are truly proud of what I see as Gartner’s validation of our progress.”

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.