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Initiate Systems Placed in Visionaries Quadrant in the 2008 Magic Quadrant for MDM for Customer Data

Published: July 30, 2008

Gartner referred to the market for packaged master data management for customer data systems as the customer data integration hub market.

Initiate Systems, Inc., a provider in master data management (MDM) solutions, was placed in the “Visionaries” quadrant in the 2008 Magic Quadrant for Master Data Management for Customer Data report released this month by Gartner, Inc.

In prior reports, Gartner referred to the market for packaged master data management for customer data systems as the customer data integration hub market.

Gartner, the world’s leading information technology research and advisory company, published the Magic Quadrant for MDM for Customer Data, to provide “insight into the portion of the evolving packaged MDM solution market that focuses on managing customer data. It positions MDM for customer data technology providers on the basis of their completeness of vision relative to the market and their ability to execute on that vision.”

“We’re pleased and honored that the analysts of Gartner have, in our opinion, recognized Initiate as a leading pure-play vendor in the MDM space,” said Bill Conroy, Initiate’s President and CEO.
Conroy continued, “We attribute our competitive strength to our growing base of more than 165 satisfied and loyal customers.”