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LucidEra Announces LucidEra Lead Insight

Published: June 27, 2008

LucidEra Lead Insight is an analytic application that directly aligns marketing programs with sales success.

LucidEra, a business analytics–as–a–service company, recently announced LucidEra Lead Insight – an analytic application that directly aligns marketing programs with sales success. LucidEra Lead Insight is an on-demand application that contains over 65 prebuilt metrics focused on the quality and performance of your marketing leads and how effectively they are converting to opportunities and ultimately to closed business.

“Marketing departments have always relied upon analytics to justify their expenses and prove the return on investment (ROI) of their programs, but there’s a disconnect between lead generation initiatives and what the sales team actually does with the leads they receive,” said Denis Pombriant, Managing Principle at Beagle Research. “By shining a light on the critical dimension of lead conversion and delivering current and historical analytics as an on-demand service, LucidEra is helping companies of all sizes to realize their Sales 2.0 ambitions.”