Business Intelligence Network - The Vision for BI and Beyond

SPSS Text Mining gives Organizations the Ability to Extract Sentiments and Relationships from Unstructured Data

Published: June 18, 2008

With SPSS Text Mining organizations are finding new ways to reduce customer churn, improve productivity, fight crime, detect fraud and increase marketing campaign results.

Around the world every day, people are talking and sharing their opinions through the estimated 183 billion emails sent, the 1.6 million blog posts, on diverse social networking sites and in community message boards.

And now, organizations worldwide are not only listening to the voice of the customer, but responding strategically. SPSS Text Mining software gives commercial and government organizations the ability to easily extract sentiments and relationships from the exponentially growing amount of unstructured data – email, call center notes, RSS feeds and surveys.  And with this new customer insight, these organizations are finding new ways to reduce customer churn, improve productivity, fight crime, detect fraud and increase marketing campaign results.

Olivier Jouve, Vice President of Corporate Development, said, “SPSS provides the most complete view of the customer through the combined analysis of text, web and survey data.  While other companies only provide the text component, SPSS provides added value to our customers with a full suite of Predictive Analytics capabilities – statistics, data and text mining, and enterprise feedback management – allowing our customers to draw more reliable conclusions and quickly take more effective action with their data.”