Business Intelligence Network - The Vision for BI and Beyond

SPSS Allows Organizations to Analyze Unstructured Data

Published: June 17, 2008

Analyzing the voice of the customer through surveys and Web 2.0 data with SPSS Text Mining software, and coupling that with existing structured data, permits more accurate results, better predictive modeling and deeper insight into customers.

SPSS Inc. allows organizations to analyze unstructured data from multiple channels and combine that information with structured data, such as demographic and transactional data, for a complete understanding of their customers, employees or constituent’s future behavior.

Also, the increasing importance of analyzing social media – consumer blogging, social networks, community boards, wikis – is changing how firms measure marketing effectiveness.  Analyzing the voice of the customer through surveys and Web 2.0 data with SPSS Text Mining software, and coupling that with existing structured data, permits more accurate results, better predictive modeling and deeper insight into customers.

Olivier Jouve, Vice President of Corporate Development, said, “SPSS provides the most complete view of the customer through the combined analysis of text, web and survey data. While other companies only provide the text component, SPSS provides added value to our customers with a full suite of Predictive Analytics capabilities – statistics, data and text mining, and enterprise feedback management – allowing our customers to draw more reliable conclusions and quickly take more effective action with their data.”