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Serena Software Selects LucidEra for Salesforce.com

Published: May 29, 2008

LucidEra’s analytic mash-up with Salesforce allows them to get interactive, trend-based answers about strengths and risks in their pipeline, sales people, and sales processes, instead of just static transactional reports.

LucidEra, a provider of simple-to-set-up and simple-to-use business analytics-as-a-service for sales, operations, and finance managers, recently announced that Serena Software is taking advantage of LucidEra for Salesforce.com to track and analyze pipeline performance trends and increase the productivity of their sales team. Serena continues to see tremendous growth and customer success for their business mash-ups and LucidEra’s analytic mash-up with Salesforce allows them to get interactive, trend-based answers about strengths and risks in their pipeline, sales people, and sales processes, instead of just static transactional reports.

Serena is a provider in productivity software for enterprises and the business people within them. As a means of continuing their innovative and growing software-as-a-service (SaaS) product lines, as well as building their internal infrastructure on SaaS applications, Serena chose LucidEra to improve forecast accuracy, pipeline visibility, and get more value from their CRM investment.

“As we deliver new innovative products to new markets and our sales force evolves, we need a clear understanding of our sales pipeline and we need applications that help us improve the overall productivity of our sales organization,” said Eric Johnson, Vice President of WW Business Operations, at Serena. “LucidEra’s pre-built analytic applications will help improve sales execution by creating dynamic snapshots of the opportunities in our pipeline so we can easily perform comparisons to prior months and quarters. With LucidEra we’re able to track, understand, and manage overall success and growth at each stage of the sales cycle.”