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Kabel BW Selects SAP

Published: May 19, 2008

Kabel BW has selected SAP CRM 2007, to strengthen its connection to customers and build its foundation for future growth.

SAP AG recently announced that Kabel BW, one of Europe's fastest-growing providers of cable television and Internet and telephone service, has selected the latest version of the SAP Customer Relationship Management application, SAP CRM 2007, to strengthen its connection to customers and build its foundation for future growth. The company, which serves more than 2.3 million subscribers, also plans to enhance its existing deployment of SAP's flagship enterprise resource planning application, SAP ERP, with the industry-specific SAP solution for telecommunications providers, the SAP Revenue Management and Contract Accounting application. The objectives of its modernization efforts are to streamline the company's customer service and ultimately deliver superior customer value.

Kabel BW will leverage the integration between its existing SAP ERP application and SAP CRM 2007, along with industry-specific solutions from SAP, to boost business growth through the development of new and dynamic product and service offerings, and by targeting customers more effectively and through expansion of the company's sales partner ecosystem. The new IT infrastructure will deliver the technology foundation for these business goals and is thus a key success factor of the project.

"In 2007 we increased our revenue by approximately 30 percent," said Dr. Holger Puechert, CFO, Kabel BW. "Growth remains one of our key priorities and we needed a more modern IT system to help us meet this objective. We selected SAP as our technology partner because of its extensive approach to customer relationship management and because we were impressed by the flexibility, usability and the integration power of SAP CRM. With SAP, our goal is to deliver superior customer value to our customers and partners."