SPSS a provider of predictive analytics software, recently announced a new version of its predictive analytics platform – SPSS Predictive
Enterprise Services 3.5. New features include improved automation based on events, additional model management techniques, and expanded reporting options that improve visibility of analytic
results.
The platform provides a market-leading foundation to manage and automate the entire analytic process, and seamlessly integrates with all SPSS products and existing enterprise infrastructures.
It also provides organizations with a single data access layer for building and deploying predictive models within operational systems to improve customer interactions within marketing campaigns,
call centers and through the web.
Bob Dutcher, Vice President, Product Marketing at SPSS, said, “SPSS Predictive Enterprise Services is an essential foundation for managing the entire Predictive Analytics lifecycle –
from capturing the right information, to predicting behavior and then acting on the results. It is now easier for organizations to build predictive models and deploy them at key decision
points within business processes.”