Business Intelligence Network - The Vision for BI and Beyond

WiseAnalytics Launches Survey on Business Intelligence for the Mid-Market

Published: May 6, 2008

The survey will collect information to assess how vendors are meeting the needs and business challenges of the mid-market.

WiseAnalytics is conducting a survey on BI within small and mid-sized (SMB) companies.

This independent industry survey will collect information to assess how vendors are meeting the unique needs and business challenges of the mid-market.

Questions posed cover issues such as the current range of deployment options – from on-demand/software as a service (SaaS) to on-premise, and the factors that are influencing a BI implementation. Overall, the research survey will explore how SMB organizations are using BI, which vendors stand out and to what degree BI vendors appear to support the unique requirements of this growing market segment.

“The BI market is expanding to include more offerings targeted to the Mid-market, but there’s still the question of whether the issues faced by these organizations are really being addressed by solution providers due to the great diversity of needs from small and mid-sized companies,” says Lyndsay Wise, President of WiseAnalytics. “The survey is intended to give mid-market organizations a voice in identifying whether vendors are really meeting the requirements of these organizations, how to bridge gaps, and whether the assumptions made about how BI will be put to use matches the expectations of small and mid-sized organizations.”