Experian a global information services company, recently announced that its Credit Risk Advisor product is enabling greater insight into a small business. By incorporating commercial information on the business and consumer information on the business owner, Credit Risk Advisor provides a more complete view into the overall creditworthiness of a small business. This allows credit managers to make small-business risk decisions with greater speed and accuracy.

“In today’s economy, more and more small-business owners are using their personal finances to meet their business obligations,” said Marc Kirshbaum, President of Experian’s Business Information Services. “By bringing together business and business owner information in Credit Risk Advisor, we help our clients improve their bottom-line performance by providing a tool that is significantly more predictive of small-business credit risk than using commercial data alone.”

A joint effort with eCredit, Credit Risk Advisor is an end-to-end account and portfolio management tool that integrates eCredit’s credit decisioning technology with Experian’s robust data assets and predictive risk models, including the new addition of Small Business Intelliscore. The service also includes automated workflow functionality and configurable decisioning criteria, enabling users to develop and easily implement a credit policy that identifies areas of risk and opportunity across their entire portfolio.