Kognitio, a provider of business intelligence (BI) and data warehousing solutions, recently celebrated ten years of helping BT, one of the world’s largest providers of communications solutions, maintain its role as a global leader through rapid and highly detailed rate plan analysis and re-pricing. Using Kognitio’s WX2 analytical Relational Database Management System (RDBMS), BT has been able to analyze massive data sets, and quickly find the answers it needs to change its rate plans ahead of changing market conditions.

“Our relationship with Kognitio can be summed up as a strategic partnership in the true sense of the phrase,” said Arthur Winn, Head of Pricing at BT. “For a whole decade, we have been able to rely on Kognitio and its technology to help us stay ahead of the game. We have true insight into our business and the effects that pricing changes would have on it. It’s incredibly beneficial to the company to be able to analyse all the data as opposed to data samples and assumption-based analysis. The WX2 database technology offers sheer brute force. The service allows us to be ahead of the game by having access to fast, powerful re-pricing and analysis service. The service allows us to mitigate any losses by ensuring new revenues from new services. To have this sort of analysis is priceless to the business.”