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Aearo Technologies Selects Percussion's Rhythmyx WCM

Published: January 7, 2008

Aearo Technologies has selected Percussion's Rhythmyx as its WCM solution for developing a newly-enhanced global Web presence.

Percussion Software, a provider in web content management (WCM) software solutions for improving online customer interactions, recently announced that Aearo Technologies, a global provider in the personal protection industry, has selected Percussion's Rhythmyx as its WCM solution for developing a newly-enhanced global Web presence.  Aearo, which manufactures and markets personal protection and energy absorbing products in nearly every country worldwide, will replace its currently separate North American and European-based websites with a single, unified global Web presence based on the state-of-the-art Rhythmyx WCM solution.

Aearo selected Rhythmyx as the foundation WCM solution for its new global Web presence following a competitive technical evaluation of content management systems led by a technical team at its online marketing partner, Ovation Marketing.  As a major part of the new global branding and website, Rhythmyx will manage the company's extensive use of video and rich media content on the site to offer product demonstrations, safety and how-to information on the products, all of which must be available in 18 languages.

"We needed a WCM solution that could be deployed on a global basis and that was easy to use and easy to learn.  We're going to have many, many images to manage and 18 different languages that need to be updated, so we had very robust requirements.  Percussion's Rhythmyx was Ovation's recommendation, and from their assessments and evaluations, we agreed," said Aearo's Vice President of Marketing Services Jim Gray.