Purisma Positioned in Visionaries Quadrant
Published: July 30, 2007
Gartner's 2Q07 Magic Quadrant for CDI hubs provides insight into the evolving CDI hub market.

Purisma a provider of enterprise master data management (MDM) solutions, recently announced that it was placed in the Visionaries Quadrant of the Gartner Magic Quadrant for Customer Data Integration Hubs 2Q07 report by John Radcliffe. Gartner's 2Q07 Magic Quadrant for CDI hubs provides insight into the evolving CDI hub market. It positions CDI hub technology providers on the basis of their completeness of vision and their ability to execute. According to the Gartner report, companies placed in the Visionaries quadrant display healthy innovation and a strong potential to influence the direction of the CDI hub market, but they are limited in execution or demonstrated track record.

“We believe placement in the Gartner Magic Quadrant reflects the momentum Purisma has built with enterprise customers as a direct result of listening and responding to their most immediate needs,” said Pete Daffern, Purisma Chairman and CEO. “We will continue to focus on offering MDM software that helps them solve their most critical data challenges in a few months time, which then allows them to incrementally expand the scope of their MDM solution in a manner that is aligned with the business and without the disruptions and massive cost of other solutions.”

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