Chordiant Software, a provider of customer experience (Cx) software and services, recently announced that the US Patent and Trademark Office has awarded Chordiant patent number 7,194,380 for a new innovation in advanced predictive decisioning technology. Predictive Decisioning was first introduced into Chordiant’s family of (Cx) enterprise customer experience management solutions in 2005. Winning this patent further extends Chordiant’s lead in providing the most accurate customer behavior predictions possible in business today and delivering the best possible customer experiences.

The patent covers the design and implementation of a new type of predictive analytics algorithm created specifically to use customer data to accurately predict behavior and propensities across key business areas including product purchasing, retention, and risk. The algorithm provides superior predictive capabilities because it uses a non-linear analysis of characteristics. This non-linear capability enables it to not only make accurate predictions about existing customers, it can “generalize” predictions and accurately apply them to new customers for whom very little data is available.

“Chordiant’s unique decisioning capabilities have enabled the company to quickly establish itself as a leading provider of customer experience management solutions,” said Jim St. Jean, Vice President of Worldwide Engineering, Chordiant Software. “For our customers, some of the world’s leading brands in retail banking, telecom and insurance, this translates into customer experiences that help them rise above the noise for consumer attention and loyalty. Our decisioning capabilities enable them to build and differentiate on something none of their competitors can copy – the relationships they have with their customers.”

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.