Location-Enabled Business Intelligence
Published: September 14, 2004
MicroStrategy integrates MapInfo's geographic querying and visualization capabilities

MicroStrategy Incorporated, a provider of business intelligence software, recently announced a new strategic alliance with MapInfo Corporation. MapInfo is a provider of enterprise location intelligence solutions. The solution integrates MapInfo's sophisticated geographic querying and visualization capabilities with MicroStrategy's business intelligence platform. The combination enables organizations to efficiently monitor, report and analyze their enterprise data.

Customers now have the added capability of location analysis integrated seamlessly through a unified, easy-to-use Web interface that delivers a full range of enterprise reports and analytics. Users are able to both query and visualize operational data geographically, increasing profitability and enhancing customer intimacy.

"This was an alliance driven by our joint customer needs, as many of our customers are already using MicroStrategy to anchor their BI applications. This integration extends the functionality of MicroStrategy by providing a BI directional geographic interface allowing users to move in and out of the data, flipping back and forth between the map and report. The impact is that we are enabling companies to add the dimension of location, thus expanding the effective power of their business intelligence solutions," said Michael Hickey, COO at MapInfo. "This will help them develop key insight, previously missing from their BI applications, such as identifying new market opportunities, uncovering location driven customer issues that will allow them to build stronger customer loyalty and increasing operational efficiencies by better managing key assets versus customer locations."

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