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Truworths Selects Fair Isaac's Strategy Science Technology

Originally published February 27, 2006

Fair Isaac Corp., a provider of analytics and decision management technology, recently announced that Truworths Limited, a South African fashion retailer, has implemented Fair Isaac's Strategy Science for Credit Line Management to help boost the profitability of its credit card portfolio.

Truworths is the first business in Africa to utilize Fair Isaac's Strategy Science decision optimization technology. Strategy Science provides businesses with advanced analysis capabilities to help determine the best possible customer decision strategies. It is designed to improve business performance by expanding the application of analytics beyond predictions to actual decisions, and helps businesses quickly design, test and refine individual account strategies.

Truworths has been using Fair Isaac's TRIAD adaptive control system for more than 10 years to develop and implement profitable credit line strategies. With Strategy Science, Truworths will be able to take a more precise, data-guided approach to strategy design by predicting the impact of different decision strategies on a specific business goal under a variety of business constraints. Strategy Science allows Truworths to graphically view data to gain insights into the optimal decision strategy and overlay business judgment before the final strategy is implemented in TRIAD with ease and immediate business benefit.

“The agreement with Truworths extends the value of Strategy Science into another new geographical market," said Chisoo Lyons, Vice President of Analytics at Fair Isaac. "Strategy Science allows lenders to continually push business performance higher at a faster pace than their competitors by not having to go through the gradual process of improving credit line decisions. Adopters can expect fast payback in their analytic investment."

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.