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Zimmerman Advertising Integrates with FastChannel's Echo Insight Media Intelligence

Originally published February 24, 2006

Zimmerman Advertising and FastChannel Network, a provider of business intelligence and workflow solutions for the advertising industry, recently announced that they have partnered to deliver an unprecedented standard of television advertising accountability to Zimmerman clients.

Utilizing FastChannel's newest media intelligence technology, Echo Insight, Zimmerman is now monitoring their clients broadcast advertising to ensure that the right creative was played on the right schedule with the right quality. Echo Insight ensures that campaign execution errors are identified in near real-time, allowing timely adjustment and avoidance of lost opportunity.

"Echo Insight, used in conjunction with our Reach distribution service,provides advertisers a cost effective, end-to-end broadcast advertising solution," said John Roland, FastChannel President and CEO. "More and more advertisers are demanding greater accountability in all aspects of their advertising relationships.  Zimmerman is a leading-edge agency and we're proud they have selected Echo Insight to be part of their daily workflow."
Advertisers spend nearly 40% of all advertising dollars on television spots. However, despite the best efforts of broadcasters, these advertisers have been at a loss to know whether their ad ran as intended-as scheduled, in its entirety, and presenting the highest quality depiction of the brand. Not only are advertising dollars wasted, but opportunities are lost and brand images potentially compromised.  FastChannel's Echo Insight provides advertisers the intelligence and tools necessary to accurately track, identify, recover and adjust while their campaign is still in effect.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.