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Macy's Selects Information Builders

Originally published February 23, 2006

Information Builders, a provider of enterprise business intelligence recently announced that Macy's East recently chose WebFOCUS as a reporting environment to gain critical visibility into the effectiveness of advertising placement and product decisions to increase retail sales. By delivering accurate business information to buyers, advertising executives, and marketing personnel, Macy's East can react to customers' buying trends by promoting and offering the products customers desire the most.

According to Roman Master, Director of IT, Macy's East and Macy's Home Store Advertising, "We needed to get our ad information into one central database, then implement user-friendly reporting tools so executives, advertising personnel, and buyers could access critical information without constant oversight by the IT department." By empowering its geographically dispersed users with a self-service easy-to-use reporting platform through WebFOCUS, Macy's is enabling developers to build new applications and streamline business processes rather than writing reports, delivering operational efficiencies.

To ensure that consistency and maintain a competitive advantage, Macy's needed better access to data on how their ads affect retail sales, as well as the ability to aggregate various databases to deliver a single view of its marketing strategies and inventory status. Additionally, Macy's required business intelligence tools designed for end users, not just IT professionals. Prior to implementing WebFOCUS, Macy's Home Store Advertising lacked automation for some of its key advertising planning and turn-in processes   much of which was done manually using Excel spreadsheets.

Currently, Macy's Home Store Advertising is planning all of its ad campaigns for the spring and fall 2006 seasons including catalogs, newspaper ads, and TV spots. Information on these highly-detailed campaigns is now stored in the business intelligence application, where managers can easily access it for planning purposes. They can now monitor which types of ads are running in different regions, and what merchandise is being promoted. They can then run analysis reports that summarize this information at multiple levels and output reports in different formats including HTML, Excel and PDF.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.