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The Financial Times Selects WebTrends On Demand

Originally published February 14, 2006

WebTrends, a provider of web analytics, recently announced that Financial Times has selected WebTrends On Demand to analyze the behavior of visitors to FT.com in order to better serve their needs and to increase user loyalty.

FT.com is the most widely read financial news information site in the world and has over 4.1 million unique monthly users. WebTrends On Demand will provide the Financial Times with an in-depth understanding of visitor behavior on the site, allowing the FT to ensure that popular content is easy to find for users.

The Financial Times chose WebTrends On Demand for a number of reasons including accuracy of information and comprehensive reporting.

"FT.com is becoming increasingly popular with decision makers across the world so we need comprehensive information on our visitors' behavior, said Nigel Pocklington, Director for Online Publishing. “Now we have a precise understanding of what content is being read on FT.com and the paths users are taking to get there. From this we can tailor our online content according to the preferences of our customers and subscribers."

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.