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Edmunds.com Streamlines Image Metadata Management

Originally published February 9, 2006

Mark Logic Corp., a provider of the industry's leading XML content server, recently announced that Edmunds.com, the premier online resource for automotive information, has launched its image metadata management system using MarkLogic Server. As the foundation of this enterprise-class content application, MarkLogic Server has significantly enhanced Edmunds.com's ability to manage the metadata associated with its vast library of digital assets consisting of automotive still photography and video clips. Using MarkLogic Server, Edmunds.com is now able to scale its digital asset management processes, allowing a rich set of searchable metadata to be associated with the digital assets. This functionality enables Edmunds.com to syndicate their content to many different channels, achieving time to market and quality control objectives for both its consumer and B2B businesses.

Prior to using MarkLogic Server, the image metadata management process at Edmunds.com was labor-intensive and time-consuming. As the volume of digital assets and the associated metadata continued to grow, Edmunds.com sought a platform that would permit rapid application development and speed the deployment of workflows to meet the interactive search retrieval and previewing characteristics of Edmunds.com's expanding multi-media channels. Users of Edmunds.com perform many complex queries involving a mix of quantitative and qualitative search parameters. With MarkLogic Server, Edmunds.com can now retrieve the most compelling automotive images and associated metadata.

MarkLogic Server helps providers of information products such as Edmunds.com, by enabling them to integrate content from different sources, repurpose content for multiple uses, deliver content through multiple channels, and more effectively mine content to find previously undiscovered information. With the industry's most powerful implementation of the W3C-standard XQuery language, MarkLogic Server enables customers to build powerful applications that convert, query, manipulate, and render content. Designed for enterprise-class high performance and scalability, MarkLogic Server can deliver millisecond response times against multi-terabyte contentbases.

"We are excited that Edmunds.com selected MarkLogic Server to drive the launch of their image metadata management system," said David Spenhoff, Vice President of Marketing for Mark Logic Corp. "The widespread adoption of XML content presents both challenges and opportunities for many industries. With pioneering content applications developed by market leaders such as Edmunds.com and built on MarkLogic Server, these organizations are paving the way for those looking to unlock the full value of their content."

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.