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Kaiser Permanente of Georgia Implements Web Enabled Consumer Portal

Originally published February 3, 2006

Consumers can now apply online for health insurance through Kaiser Permanente of Georgia's Personal Advantage online consumer portal, which is powered by the Massachusetts-based ikaSystems' enterprise-wide technology platform—the ikaEnterprise System. Kaiser Permanente's Personal Advantage product has several plan offerings targeting the individual market.

"Since implementing the portal just over a month ago, we've received 1,116 Personal Advantage applications," said Nancy Melton, Kaiser Permanente's Personal Advantage Product Manager. "This represents a significant increase over any previous month in the past year."

"We are pleased with these results," said Ravi Ika, President and CEO of ikaSystems Corp. "Our solution provides ease of use, dynamism and has built-in validation intelligence." ikaSystems' powerful sales automation technology is designed to increase health insurance sales, and decrease the time and cost associated with the traditional way of selling and applying for health insurance.

Kaiser Permanente's Personal Advantage online portal connects brokers and consumers through an automated application process that includes Web based health insurance quote generation, online application submission, and back-end support for medical underwriting. Integrating the consumer and broker pieces of the application process provides online collaboration. Registered brokers can initiate a quote on the consumer's behalf, and in effect, create a "blue-print" of suggested plans. The broker can then send an e-mail to the consumer that contains a link to the consumer portal. This directed approach enables brokers to channel business toward Kaiser Permanente's Personal Advantage consumer portal. Consumers can then compare plans and apply for coverage online.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.