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SAP Unveils SAP CRM On-Demand Solution

Originally published February 2, 2006

SAP AG recently announced an expansion of mySAP Customer Relationship Management solution to include an on-demand option. The SAP CRM on-demand solution is designed for large and midsize organizations to manage sales, service and marketing in an easy-to-use solution delivered directly via the Internet.

SAP has created the first hybrid CRM solution that transcends on-demand and on-premise, while integrating with core enterprise solutions in both deployment models. To facilitate this unique hybrid approach, SAP has pioneered the "isolated-tenancy" model that combines the high availability and low risk of a single-tenancy approach with the efficiencies and deployment speed of a multi-tenancy architecture. As a result, companies can evolve their CRM solution to align with their unique business needs and customer strategies in ways that go beyond the limitations of today's narrowly focused on-demand "pure plays."

SAP unveiled its first on-demand product, the SAP sales on-demand solution, designed to help organizations manage their customers, contacts and sales pipelines with affordable, simple-to-use and easy-to-configure tools.

Designed to create a unique win-win situation for both business users and IT managers, the SAP CRM on-demand solution will help line-of-business executives such as the VP of sales, service managers and marketing professionals meet current business needs for a fast and easy on-ramp to enterprise CRM. At the same time, the solution addresses the requirements of CIOs who need a solution that can capitalize on existing IT investments, deliver new, integrated business processes to a growing user community with minimal disruption to the business and its systems of record, while avoiding a costly solution environment populated by disparate and disconnected applications. SAP is the only provider whose on-premise and on-demand solutions are based on a common architecture, data model and common user interface, providing for a seamless transition that is easy to manage,ensures continuity of data and processes and minimizes change-management costs.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.