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IMS launches IMS Promo.360

Originally published November 16, 2005

IMS Health recently announced the launch of IMS Promo.360, a powerful portfolio of global offerings that equips pharmaceutical marketing teams with a comprehensive, consistent and tailored approach to promotion management. The offerings combine the strength of IMS's global information assets and business expertise to drive improved return on investment of promotional campaigns and enhance brand performance at the local, regional and global levels.

Enabling pharmaceutical decision makers to establish and share benchmarks and best practices, IMS Promo.360 brings together IMS's industry-leading information, analytics and consulting capabilities to support brand marketing decisions at all stages of product development—from pre-launch through maturity, for single or multiple brands. This robust solution features a combination of consulting and syndicated offerings:

"Today, pharmaceutical companies face an increasingly complex array of promotional options, with heightened public scrutiny of promotional investments and declining returns from traditional approaches," said Mary Beth Lawrence, General Manager, IMS Launch and Brand Management. "IMS offers an integrated, objective view of what's working and what's not, across key promotional indicators and markets. As a result, clients can make more consistent, evidence-based decisions about their promotions—and deliver more effective product messages to physicians and consumers."

IMS Promo.360 offerings further demonstrate IMS's commitment to provide the pharmaceutical industry with the breadth and depth of analytical and consulting resources required to improve performance and compete on a global scale. The solutions can be purchased individually or as part of a customized, integrated solution in key promotional markets worldwide.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.