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Ukrop's Selects Teradata

Originally published November 11, 2005

Ukrop's, an innovative family-owned 30-store supermarket chain, has upgraded its data warehouse from Teradata, a division of NCR Corp., to help drive the retailer's strategic marketing initiatives. The new system will also act as a repository for transaction log data and support the targeted marketing initiatives.

Ukrop's was facing storage capacity issues, and the process of storing, retrieving and analyzing data had become inefficient. The new Teradata technology will increase the retailer's storage capacity by 750 percent while simultaneously lowering the company's overall IT budget and expanding the versatility of the system.

"Teradata is a cost-effective way for a grocer of our size to overcome any IT infrastructure challenges and provide our customers with the services they want. The system will help us improve our one-to-one marketing activities, empower our category managers and store managers with accurate data, and deliver higher value to our customers," said Chellam Manickam, Vice President of IT at Ukrop's.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.