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Omniture Launches SearchCenter 2.0

Originally published November 7, 2005

Omniture, a provider of on-demand web analytics and online marketing services, recently announced Omniture SearchCenter 2.0 and the incorporation of MSN's adCenter.  Building on the successful launch of SearchCenter earlier this year, version 2.0 adds additional automation and further analytic integration to enable companies to drive sales of their products and services while protecting marketing investments through automated paid-search marketing programs.

Combining the industry's leading web analytics solution, Omniture SiteCatalyst, with the robust bid management and intelligent automation of Omniture SearchCenter, allows marketers to optimize keyword campaigns based on visitor behavior and results in real-time. Omniture SearchCenter integrates with all of the major search networks, offering keyword exposure to over 40 of the web's most commonly used search and content sites, and today adds MSN adCenter to their growing list of key search partners.

SearchCenter provides a single user interface to manage keyword marketing campaigns. Avoiding the time-consuming process of managing multiple search engine tools, search marketers can leverage integrated keyword success metrics and conversion related web analytics to maximize keyword marketing performance. SearchCenter also provides a single source for tracking codes between search engine marketing and web analytics. SearchCenter eliminates manual keyword maintenance by automatically generating unique keyword tracking codes, allowing marketers to associate individual keyword performance to campaigns and other Key Performance Indicators (KPIs). 

The most successful approach to search engine marketing involves securing multiple keyword listings across many search engines, and analyzing every listing against important KPIs. This level of complexity can be difficult to manage manually in real-time. Omniture SearchCenter 2.0 now delivers a rules-based system that centralizes, analyzes and manages keyword bids to save time, money, and maximize results.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.