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Access Intelligence Launches Go-to-Market Programs

Originally published November 2, 2005

Access Intelligence, a business-to-business media and information company, and the firm's market intelligence unit, InfoTech recently announced the launch of a Go-to-Market series of Consultative Communications Campaigns for the telecommunications industry. These interactive and multimedia programs are designed to contribute to the user community's body of knowledge in a credible, authoritative and objective manner, while reporting on business innovation coming out of the technology-development community.

The effort will be led by Lane F. Cooper, who has been appointed Director of Special Projects for InfoTech. Cooper is the Founder and Director of CRA Reports, an independent research-and-reporting agency that has analyzed user trends in business technology since 1994. The clients, capabilities and resources of CRA Reports will be merged with InfoTech.

InfoTech's Go-to-Market Consultative Communications Campaigns explore the role new telecommunications applications and services are playing in the overall economy and in specific vertical industries. The campaigns will be based on primary qualitative and quantitative research that will provide a foundation for both vendors and users to perform gap analyses that highlight the capabilities of current technology investments against emerging requirements in the market.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.