SAS, a provider in business intelligence, recently announced that Maxis Communications Berhad has launched the campaign management component of SAS Marketing Automation 4. With the SAS solution, the Malaysian communications company will be able to improve customer contact and optimize marketing campaign success by accurately tracking the responses and increasing customer satisfaction. The project was implemented jointly with Amdocs, a provider of software and services to enable integrated customer management and the "intentional customer experience".

The partnership between SAS and Amdocs and the joint solution allows Maxis to extend its existing investment in CRM by seamlessly integrating marketing capabilities into its contact center and enabling personalized communications to be sent to customers via other channels, such as email and SMS. As a result, Maxis will build stronger, more profitable relationships with its customers.

SAS Marketing Automation helps organizations improve response rates and revenues from their marketing efforts by allowing them to easily manage sophisticated, timely and personalized customer communication strategies. Built specifically to meet the needs of members of the marketing process, SAS Marketing Automation alone provides comprehensive data management, campaign management and advanced customer analytics in one integrated, easy-to-use solution.

With SAS Marketing Automation, companies can maintain an integrated customer view; manage customer life cycles, improve effectiveness through better targeting, measurements and analytics; create complex communication strategies; understand the results of marketing activities; and provide integrated support for all business units.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.