Cost-Effective Analytical Ecosystem

Originally published March 7, 2018

Ron Powell, independent analyst and industry expert for the BeyeNETWORK and executive producer of The World Transformed FastForward Series, interviews Mark Shainman, senior program director at Teradata. They discuss the products and capabilities under the IntelliSphere umbrella.

Mark, we talk a lot about enabling an analytical ecosystem, and a big announcement from Teradata is IntelliSphere. Can you tell us about it?

Mark Shainman: Let me provide a little background. For a number of years, Teradata has had a number of products that really enabled an analytical ecosystem. These were products that did data movement, federated query capabilities, and monitoring across numerous systems. Those were individual products with separate licensing models and separate pricing models. What we found out in interacting with our customers was that when a customer starts down this journey of putting in place more of an analytical ecosystem, they might start off with two solutions. Then after that, they need three more. And after that, they need four more. One of the barriers for them was really that acquisition process. Once they had the first two, they had to go through an acquisition process to get the other three or four software components. What we wanted to do is make it much more cost effective and easier for them to build out those analytical ecosystems.

We have ten core products that do everything that we just discussed. And we have put them under one umbrella, one software licensing bundle for one simple licensing cost based on TCOR.

Very good. Does it matter what platform they’re on – whether it’s an in-house proprietary system or the cloud?

Mark Shainman: It doesn’t matter at all. Once a customer licenses the TCOR within their organization, just like Teradata Everywhere it’s the same philosophy. They can run it in the cloud, on premises, or in a hybrid environment. It doesn’t really matter. Once they’ve licensed a TCOR, they can use as little of the product as they want or all ten products. It doesn’t make any difference. We’re basically giving them the toolkit and telling them to use it as much as possible.

What types of applications is IntelliSphere being used for?

Mark Shainman: For example, if a customer is looking at a hybrid cloud environment, there’s a product in there that does hybrid cloud management. It helps set up and implement that kind of environment. There’s a product called QueryGrid that is part of the IntelliSphere bundle. That enables customers who are working in Teradata to query out to an Hadoop environment, maybe through Hive or Presto, push the processing down into Hive or Presto, and join that data with data in Teradata and bring that results set back. 

Also, there are other applications such as Unity, which enables a customer to have multiple Teradata systems and keep them in sync for high availability and load balancing purposes.

Is it seamless to the customer? If they have this need, will it seamlessly fit with what they already have? 

Mark Shainman: You can’t really say seamless. For each one of the software products, we’ve done the engineering to work within the Teradata infrastructure and Teradata environment. Of course, like any software component, there is some setup that’s necessary to put it in place. Now that we’ve bundled all ten of these products together, one thing we’re looking at on our future road map is improving the integration with toolsets to enable more synergies between the product sets. Now that all the products are under a single umbrella, we will be developing a common interface console and common monitoring across the suite of products.

Great. How is it being received by your customers?

Mark Shainman: Our customers are ecstatic because if you buy the bundle, it’s substantially cheaper than buying all ten products individually. If you’d buy three products individually, that’s about the break-even point. So think of the customer now. They would pay for three products and they’d get the other seven for free.

Fantastic! Mark, that’s a great announcement.

  • Ron PowellRon Powell
    Ron is an independent analyst, consultant and editorial expert with extensive knowledge and experience in business intelligence, big data, analytics and data warehousing. Currently president of Powell Interactive Media, which specializes in consulting and podcast services, he is also Executive Producer of The World Transformed Fast Forward Show. In 2004, Ron founded the BeyeNETWORK, which was acquired by Tech Target in 2010.  Prior to the founding of the BeyeNETWORK, Ron was cofounder, publisher and editorial director of DM Review (now Information Management). He maintains an expert channel and blog on the BeyeNETWORK and may be contacted by email at 

    More articles and Ron's blog can be found in his BeyeNETWORK expert channel. Be sure to visit today!

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