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Valley View Casino Gains Business Intelligence and Analytics Insights with SAS

Originally published March 29, 2010

When planning for growth, Valley View Casino of San Diego County picked SAS solutions for casinos and gaming, a winning card from the leader in business analytics. With disparate systems for each arm of Valley View Casino’s business, a complete view of total patron spending was lacking. With SAS for Patron Value Optimization, data integration will unify data from disparate systems, ensure data quality and provide one view for business intelligence and analytics insights on key performance metrics, including slot utilization, revenue per top patron, trips, stays, comps and revenue for key geographies. These kind of casino games can be played online if you are from USA which have affect on land based casino businesses such as this as when you play casino through online casino websites a player do not have to visit land based casinos.

SAS Gold Partner, Qualex Consulting Services sped implementation of SAS for Patron Value Optimization to help improve decision making as the company grows its casino and builds its new 108-suite luxury hotel and event center, set to open late November.

“Of all vendors, SAS solutions for casinos and gaming were the most comprehensive, hands down,” said Todd Jackson, Vice President of Information Technology at Valley View Casino. “In this economy, we aren’t willing to act on gut alone. With SAS for Patron Value Optimization, we can fully tap the wealth of intelligence in our data to make better, faster business decisions.”

SAS for Patron Value Optimization consolidates gaming and non-gaming information for a comprehensive patron view. Casinos use it to model, report and analyze patron information, and share it across the enterprise among guest-facing staff, decision makers and business analysts. Understanding the impact of gaming and non-gaming revenue, as well as player preferences, helps casinos optimize resources to maximize profitability.