VPT has partnered with US-based Visual Crossing, giving it access to the company's Map Services software for the MicroStrategy platform. “Visual Crossing’s suite enables a powerful link from geographic information system (GIS) maps and drawings to your organisation’s data warehouse. The visualisations give users a unique insight not available with other  ‘out of the box’ tools,” says Daniel Fedak, Managing Director of VPT, one of the UK’s specialist resellers and solutions providers of MicroStrategy and business intelligence ('BI') consulting services.

Visual Crossing’s Map Services integrated with the MicroStrategy BI platform delivers interactive and presentation-quality geospatial analytics that enable the rapid comprehension and correlation of vast amounts of data. Going beyond the traditional boundaries of BI presentation, it provides the extra ‘dimension’ not possible with traditional grids and graphs.

The software provides a true link between the data warehouse and geospatial information that can unlock previously hidden insight within the data. The software integration leverages MicroStrategy’s powerful data manipulation features including dynamic prompting and drilling over a web client. “Visualisation is becoming increasingly mission-critical and is offering financial services, retail, e-commerce and other sectors a distinct and real competitive advantage,” says Fedak.