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Agenda and Speakers Announced for Inaugural Sentiment Analysis Symposium

Originally published February 24, 2010

The Sentiment Analysis Symposium 2010 will be held on April 13 at the Executive Conference Center in Manhattan. This event bridges technology and business in one of the most exciting applications to emerge in recent years: software that discovers business value in opinions and attitudes in social media, news and enterprise feedback.

A Visionaries Panel, moderated by Forrester Research Analyst Suresh Vittal, featuring Bradley Honan, Senior Vice President at StrategyOne, Greg Radner, Global Head of PR Services at Thomson Reuters and Brad McCormick, Director of Digital at Porter Novelli, will headline the Sentiment Analysis Symposium. The panel will delve into the business impact of extracting value from opinions and attitudes in social media, news, and enterprise feedback.

“The symposium will provide an unmatched opportunity to learn about sentiment technologies: the range of solutions, how they’re applied, performance standards and ROI, and how to select the right provider,” according to industry analyst Seth Grimes, who is conference chair. “I’m especially looking forward to an on-stage conversation with Nathan Gilliatt and Marshall Sponder about Selecting a Social Media Analysis Platform/Provider.” Nathan Gilliatt is founder and principal at Social Target. Marshall Sponder is a social media and Web analyst with webmetricsguru.com.

Other sessions include “Key Opinion Leader Sentiment Analysis,” presented by Aafia Chaudhry, President, 81qd; “Incorporating News and Sentiment Analytics into Investment and Trading Strategies” with Richard Brown, Global Business Manager, Machine Readable News, Thomson Reuters; “Sentiment, News, and the Polarity Problem,” presented by consultant Leslie Barrett; "Precision Sentiment Analysis and Automatic Market Segmentation" with Professor Shlomo Argamon of the Illinois Institute of Technology; and “Voice of the Market” with Tom Anderson of Anderson Analytics. Cornell University Professor Claire Cardie will speak on “What Business Innovators Need to Know about Sentiment Analysis.”

The program includes a series of lightning talks – demo-presentations of new and innovative sentiment-analysis tools, platforms, and solutions for news and social media analysis, enterprise feedback, and Voice of the Customer applications.

The April 13 symposium brings together experts, business executives and practitioners – experienced and new users and those evaluating solutions – in a single, unique event. With planned keynotes and presentation tracks covering important business applications, a start-up showcase and peer-networking opportunities, the symposium is an event not to miss.

Lexalytics, Inc. provider of out-of-the-box, business critical text analytics and sentiment solutions, has been confirmed as the first symposium sponsor. Their enterprise software and web services products can process and extract information contained within servers or found in online data sources such as blogs, Twitter and RSS feeds.

More information, including registration details, is available at: www.sentimentsymposium.com. Registration by March 12 qualifies for the Early Bird price of $795 (save $200). An additional $50 off the Early Bird registration fee – a total savings of $250 – is available with this discount code: PRW150B.

About Conference Chair Seth Grimes
Seth Grimes is an analytics strategist with Washington, DC-based Alta Plana Corporation, founding chair of the Text Analytics Summit, text analytics channel expert for the BeyeNETWORK.com, and contributing editor at TechWeb's Intelligent Enterprise. He is the leading industry analyst covering text analytics. He consults, writes and speaks on business intelligence, data management and analysis systems, text mining, visualization and related topics.