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Quantivo Announces the Release of Quantivo 4

Originally published February 1, 2010

Quantivo, the leader in on-demand Behavioral Analytics, recently announced Quantivo 4, the first analytics solution that allows companies to easily ask and answer questions – currently considered complex – in just seconds and without the need for querying languages or code. Now customer behavior insights can be easily uncovered and instantly exported to drive marketing campaigns, improve website navigation and content targeting, advertising effectiveness, impact store layouts and optimize products and content – all without the need for a programmer or statistician.

Unlike existing analytics technologies based on antiquated relational databases, which require custom programming by analysts to go beyond simple operational questions, Quantivo 4 combines a new analytics interface paradigm with a unique pattern-based data store, all running in a limitlessly scalable cloud-based architecture. This innovation finally bridges the ‘Analytics Action Chasm’ between the mountains of customer data and decision makers who need to make fast, evidence-based decisions every day.

“It’s unbelievable that with all the investments in Business Intelligence and analytics technology over the past two decades, companies still can’t get the insights they need, and when they do, it’s too late to make informed decisions,” said Brian Kelly, co-founder and CEO, Quantivo. “Quantivo 4 has modernized analytics and introduced a new model for Business Intelligence that puts answers into the hands of the people who need them, when they need them, and at a reasonable cost. By leveraging our unique technology and virtually unlimited processing and storage in the cloud, we have customers analyzing anywhere from 10 million to 10 billion records and answering questions they couldn’t answer with their ‘big iron’ solutions. The fact of the matter is if current solutions could do this type of analysis efficiently, there would be a solution after two decades of trying, but there hasn’t been, until now with Quantivo 4.”

Quantivo 4 bridges the Analytics Action Chasm by putting the power of dynamic behavioral targeting and segmentation into a highly intuitive, web-based drag and drop user interface. For the first time, business users can structure simple or advanced questions without using proprietary or complex query languages such as SQL (structured query language), shaving hours or days off of the time-to-answer.

Time-to-action is further expedited through Quantivo’s Instant Export capability, which exports granular details of any query, such as individual email address or customer IDs, into an external reporting, marketing automation or content management system.  Lists are generated instantly and are not limited by file size or number of records.

Dynamic Behavioral Targeting
With Quantivo 4, business users can create customer segmentations on the fly and answer questions about behavior based on actual customer data, online and/or offline. This is possible through Quantivo’s Context Filtering and Context-specific Queries, which empower users to define even the most complex multi-attribute questions in a single step rather than building and waiting for complex, time consuming multi-pass, multi-step queries.

Users can dynamically segment customers based on a combination of contextually-specific attributes, such as items viewed or purchased in the context of a web session, invoice or over time. Marketers can focus a question on a group of behaviors or activities in order to define customer segments. Context-specific queries can also identify behaviors that occur together within the defined behavioral activity.

Multi-attribute Segmentation
With Quantivo 4, marketers can now discover behavioral patterns by combinations of attributes, such as age, gender, originating campaign, or promotion, in addition to sales, margin, volume or other business metrics. These highly defined segments can then be targeted with a campaign most likely to result in a conversion.

One-step Segmentation Comparison
With Quantivo 4 all targeted segment results are compared to the overall population of customers, which allows marketers to quickly see the impact and value of the segment being analyzed.

All-new User Interface
With Quantivo 4, it is finally possible for users to easily ask questions and quickly uncover beneficial insights within their customers’ behaviors – with almost no training. 

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.