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Social Media, Content, Structure and Wagging the Long Tail

Originally published January 28, 2010

David Loshin questions whether or not social media data has anything to contribute to business analytics.

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Posted January 28, 2010 by Jay Bryant jay@jaybryant.com

You make some great points about the value of a micro network.  So here is an example of a 9-year-old micro community that has been run by Campbell's Soup: http://kitchentable-campbells.forums.liveworld.com/category/Campbells-Soup/400000000  (full disclosure--my company provides technology and moderation services for the site).  Their strategy has been to focus on depth.

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