Social Media, Content, Structure and Wagging the Long Tail

by David Loshin

Originally published January 28, 2010

David Loshin questions whether or not social media data has anything to contribute to business analytics.

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Posted January 28, 2010 by Jay Bryant jay@jaybryant.com

You make some great points about the value of a micro network.  So here is an example of a 9-year-old micro community that has been run by Campbell's Soup: http://kitchentable-campbells.forums.liveworld.com/category/Campbells-Soup/400000000  (full disclosure--my company provides technology and moderation services for the site).  Their strategy has been to focus on depth.

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