SeeWhy, Inc., the website conversion company, recently announced the completion of a $2 million investment round by several of its current shareholders. Through 2010, SeeWhy plans to add additional investors alongside those investing in this round to support its rapid growth in the website conversion market.

“In a challenging economy, investors assess each opportunity with a fine-tooth comb,” said Scott G. Silk, CEO of SeeWhy. “Our real-time shopping cart abandonment solutions convert up to 50 percent of website abandoners to customers, delivering among the highest ROIs in the industry — in good and bad economic climates alike. This investment reaffirms the value we bring our customers as well as the investment community.”

Dermot Berkery, partner at Delta Partners, said, “SeeWhy gives ecommerce companies a nearly-foolproof method for significantly improving their conversion rates. Now, the company is ramping up its go-to-market activities and expanding its base of customers and partners. We believe the new funds will help to accelerate those efforts, capture market share and establish SeeWhy as the de facto standard in the website conversion market.”

SeeWhy will use the new funds to bolster sales, marketing and SaaS support for Abandonment Tracker Pro, the first and only web analytics service to enable real-time remarketing for website abandoners. The SaaS offering automates and optimizes abandonment follow-up actions, making it easy to convert up to 50 percent of website visitors who had previously abandoned their shopping carts, online forms, applications and registrations.

The recent additions of BlueHornet Networks, ExactTarget and SilverPop to its partner program support the growth SeeWhy expects to build upon in 2010. Likewise, recent customer wins including Eat’n Park, Generate Design and eCourier are proof points of the company’s strategy as more organizations look for easy, automated ways to boost their bottom lines through remarketing.

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.