A growing number of communications service providers (CSPs) are adopting the Vertica Analytic Database to win more business, improve service and out-market competitors.

More than a dozen new CSP customers have moved beyond the limits of traditional data warehouse tools with Vertica thanks to its ability to plumb terabytes of raw subscriber and network data at blazingly fast speeds.

With this next-generation analytic performance, companies such as Verizon, Comcast, Sprint, Vonage, Level 3, NetworkIP, Syniverse, Telecommunications Services of Trinidad and Tobago (TSTT) and IRIS Wireless have discovered new business intelligence capabilities and opportunities previously inaccessible to them. They can better understand and respond to customer needs, stemming churn and winning new customers away from competitors. Using Vertica, these CSPs can now continuously innovate, creating new products and offerings to boost revenue.

Vertica's high-speed analytic capabilities also help CSPs meet regulatory requirements and venture into new lines of business like wireless or IP data services. Vertica's ability to crunch massive amounts of raw data in near real time gives more people than ever the insight they need to make better, more timely decisions such as spotting fraud, meeting service level agreements or re-routing traffic to the lowest cost path.

For example, Verizon has built several terabyte-scale call detail record (CDR) data marts using Vertica to support billing assurance, compliance and other initiatives. Sprint is delivering better, more reliable wireless service to customers running Vertica with BusinessObjects to analyze network performance data. And NetworkIP is using Vertica to supercharge a key business offering for its customers, enabling them to query nearly ten times more CDR data 200 times faster than before.

That's because Vertica is a new generation of ultra-fast data warehouse technology architected specifically for the severe data problems CSPs and other businesses face today. Performing ad hoc queries on terabytes of caller data does not scale well using traditional data warehouse systems from Oracle, Netezza and others, which use row-oriented databases designed for write-intensive transaction workloads rather than read-intensive analytical workloads.

Vertica, by comparison, is powered by a column-oriented MPP architecture optimized for screamingly fast data loading and queries, combined with powerful data compression that dramatically reduces I/O constraints and storage costs.

"As competition heats up, CSPs must be able to react to network and customer service issues within minutes, not days. They must also ensure high network performance and quickly develop new products to retain customers and cut costs," said Derek Schoettle, senior director, communications industry at Vertica Systems, Inc. "Vertica addresses the desperate need for operational and customer intelligence that is more timely and insightful so CSPs can reduce churn, cut costs and increase revenue with new services."

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.