Market America, a leading product brokerage and Internet marketing company, specializing in One-to-One Marketing and Silver Creek Systems, the pioneer and leader in automated Data Mastering, including product data quality, integration and governance solutions, recently announced that the Market America website now has a product selection of several millions of online items.  This represents not only a significant scaling increase of the Market America product selection in less than a year, but also a major improvement in online customer experience and searchability. This massive scaling is enabled by automated data mastering solutions from Silver Creek Systems.

“Product selection and website usability have been a major focus for Market America in the last 12 months and we’re very happy with the results.  We already have several million items online and are planning to hit 50 million very soon,” said James Ridinger, president and CEO of Market America .  “The leading-edge automation solutions from Silver Creek Systems has allowed us to make huge strides towards our goal of being the ultimate online shopping destination and revolutionizing the publishing and advertising industries.  We could not have achieved this level of scalability without the DataLens System.”

The DataLensâ System uses semantic-based technology to perform real-time, automated Data Mastering services to standardize, validate, match and repurpose data as a plug-in to existing systems or processes such as search.  Semantic recognition recognizes and standardizes data irrespective of format or source and delivers it back in a format compliant with enterprise data standards, including those defined by a Master Data Management strategy.  This approach has been shown to be faster, cheaper, more scalable and more tolerant of variable data than traditional data integration and data quality methods.

Data Mastering is critical to a wide range of businesses and industries including electronic commerce where consistent standardized product information is critical to online search and a great customer experience.  Automated Data Mastering can standardize and enrich product information from any source, allowing companies such as Market America to scale-up the number of products and sources they handle rapidly and in a cost-effective manner while improving the effectiveness of their online search.

“Market America is a great example of a company that sets it sights on a goal and then goes after it aggressively,” said Barbara Mowry , President and CEO of Silver Creek Systems. “Market America was amongst the first to embrace this level of scaling of their product selection – a trend that is now the norm amongst major retailers.  They have been an exemplary user of our solutions and we are delighted that they are using them to achieve such impressive results.”

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.