Truviso, the real-time analytics company, recently revealed a technology breakthrough that enables advertising networks, web publishers and other providers of digital services to track hundreds of millions of unique users across a variety of dimensions and instantly obtain highly valuable analyses of user interactions. This innovative unique-user tracking feature is part of Truviso’s Continuous Analytics software version 3.2, an update that also includes scalability and performance enhancements, higher order analytics functions and other features requested by Internet, mobile, telecom, and other digital service providers.

Truviso’s innovative unique-user tracking approach simplifies a highly intensive data processing task to achieve enormous productivity gains over traditional business intelligence and web analytics systems. An online publisher can use this feature to catch instantaneous changes in the popularity of their various assets, optimize content to improve relevance and visitor engagement, and increase advertising impressions to boost revenue. The immediate insight from the system will also help online ad networks track campaign frequency and reach, as well as adjust ad inventory availability in real-time when more ads are served than forecasted.

“Unique user counts are central to a significant number of metrics and key performance indicators across online and mobile media networks, and are vital to enabling the world’s leading digital service providers to accurately track and measure how their massive visitor populations interact with the services provided,” said Dr. Michael Franklin, CTO and Founder of Truviso. “Our unique-user architecture overcomes the challenges faced by traditional data processing systems in a highly efficient and scalable fashion, saving money and time, and creating the foundation for more advanced capabilities such as real-time predictive analytics.”

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.