Quantivo Helps Companies Easily Understand and Apply Behavioral Analytics with New Book

Originally published October 21, 2009

Quantivo, a provider in on-demand behavioral analytics, recently announced the release of a newly-authored book, Behavioral Analytics For Dummies, designed to give marketing, web analytics and business intelligence professionals the knowledge required to exploit the benefits of behavioral analytics across their business. The book, now available for download from Quantivo, offers unique behavioral analytics tactics and strategies that turn customer data into profit-driving actions.

"Behavioral Analytics For Dummies expands Quantivo's thought-leadership in the market and helps companies discover the true value that behavioral analytics can bring to their business," said Brian Kelly, CEO at Quantivo. "We're happy to share our expertise and continue our leadership in this space, first with the only cloud-based behavioral analytics solution, and now by releasing this easy-to-understand book that will enable medium and large businesses to quickly understand and apply the benefits of behavioral analytics."

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.