Syncsort, a provider in high-performance data processing, data integration and data protection and recovery software, recently announced that Overstock.com has selected Syncsort DMExpress to extract, transform and load data from its clickstream platform to a Teradata enterprise data warehouse. The solution proves easy to deploy and maintain, is scalable to Overstock.com’s current environment, and is faster and more efficient than hand-coding in supporting actionable analytics.

Overstock.com is a leading on-line retailer of high-quality, low-cost goods. Without a brick and mortar presence, the company relies on quickly making 30 GB of daily clickstream data available for analysis by brand and category managers. This analysis supports strategies for marketing spend, offerings, pricing, and campaigns aimed at increasing website traffic.  The process previously involved using lengthy, complex, custom coding to move data from the web analytics platform, into a data warehouse powered by Teradata. The code, used for parsing, manipulation, and cleansing of data prior to loading, was time-consuming to maintain. 

“We need an environment that supports agile development and rapid delivery of information,” says Sam Peterson, SVP Technology at Overstock.com. “Time to deployment and the ability to do file-based processing was important to us.  DMExpress was fast and efficient.”

This BeyeNETWORK news item contains information from a recent press release by the company mentioned.