D&B’s Purisma Solutions group today announced Complete Customer, an online, managed customer database that lets sales and marketing professionals take ownership of their data. As a result, business leaders can quickly become self-sufficient to drive initiatives that help them get a complete view of current and prospective customers, without investing in physical infrastructure or internal resources. Complete Customer attains and maintains trusted customer data to ensure businesses stay abreast of M&A activity, changing financial risk scores, and other market changes.

“Enterprise master data management (MDM) is the traditional way to solve customer data problems, but these initiatives are complex, expensive, and typically take a long time to be fully implemented,” said Bob Hagenau, Vice President of Products, D&B’s Purisma Solutions group. “Our customers have been clamoring for a better way to solve this problem. With Complete Customer, D&B is offering a SaaS solution that delivers fast results for the business.”

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