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Eloqua Extends Integration On Demand with Pervasive’s SalesLogix Gateway

Originally published March 2, 2010

Eloqua Corporation is the leading supplier of automated demand generation software for business-to-business marketers. Its innovative Conversion Suite platform is a well-regarded software-as-a-service (SaaS) solution that helps marketers execute, automate and measure advanced, multi-channel business-tobusiness marketing programs. When customer NetSimplicity wanted a quick-turn “gateway” integration solution to extend its SalesLogix CRM capabilities and leverage Conversion Suite, Eloqua teamed with Pervasive to bring about the high-value, high-ROI remedy. Eloqua also wanted to take an approach that could speed CRM integration at other customer sites, essentially providing turnkey integration for customers.

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